If ever there was a brief delivered with a shrug of acceptance that nothing can be done, this has to be it. How do you even start a conversation about credit cards in the Netherlands – a market whose debt products are advertised by law with a ‘ball and chain’ financial health warning?
But by designing product concepts in line with cultural and attitudinal understanding, we opened the door to conversations with 3 major banks. As a result, our global payments industry client has a clear entry strategy into a market that had been written off.
“I must say that I am positively impressed by the thoroughness of the research and the intelligent propositions built. I feel comfortable to share your ideas as they are a fit and in sync with the cultures and habits of the banks on a high level.”
Daniel Van Delft – Banking Sector Relationship Manager, Netherlands
