Sustainable product innovation
‘Launching’ a new product into market is one thing. Keeping it there is another. What’s one of the primary reasons new products fail? According to Harvard Business School, it’s people ‘building a product or service that no-one wants’.
If we don’t know what benefit we’re delivering for which target customer groups, we don’t have a product that is financially, socially or ecologically sustainable. Using Human Centered Design, we work with clients to develop Value Propositions that are anchored in real understanding of customer need and mindful of multiple bottom lines.
We help clients articulate relevant product benefits, so that competitive differentiation is crystal clear. That means people know exactly what they’re buying and why they want it relative to other brands.