In 2021, a Groundswell Innovation team worked with Elavon Europe to develop a Europe-wide vision for the global payments company that fully responded to changing business conditions but also complemented the US strategy and core competences.
This multi-step process entailed Scenario Planning that fed into a stage of pre-work via a Theory of Change process, followed by a 3-location full-day hybrid workshop, to draw together assembled stakeholders to debate and shape a shared view of the company’s future.
This vision has now been adopted by Elavon Europe and ratified by the US parent company.
We have also worked with Visa Europe, developing a simple idea that unlocked a 24% increase in debit card spend relative to cash, in UK petrol stations.
Not only did we generate an impressive revenue boost for Visa, but we also took away security concerns for station owners and increased their profits. All because we took the time to find out what motivated people to change their behaviour.
That same approach helped us to improve bank sales processes in Poland and sell credit cards to families in the Netherlands, in a way that was socially acceptable.