This was the challenge facing Stephenson’s Dairy when they decided to compete head-on with global dairy producers.
We worked with Stephenson’s to focus their approach on activity that would ensure their investment in their new product launch reaped the financial rewards.
In Spring 2015 they launched Free Range Milk – a real shift away from intensive farming techniques because cows are grazed on grassland pasture day and night for over half of the year. What started out as a home-delivery business has expanded rapidly and in the process, is putting more money directly into farmers’ pockets.
“We are blazing a trail in an industry that is otherwise full of bad news. If we can turn around the milk production and delivery industry, we will bring hope and ideas to other British industries facing similar challenges
Groundswell helped us clarify our route to market. We needed to focus on working with suppliers and developing process technology. They bridged the gap and equipped us to make the most of the opportunity from day one”
Chris Stephenson, Stephensons Dairy